Inspired: How To Create Products Customers Love - Marty Cagan

Inspired: How To Create Products Customers Love

By Marty Cagan

  • Release Date: 2010-03-30
  • Genre: Internet
5 Score: 5 (From 23 Ratings)
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  • Description

    Why do some products make the leap to greatness while others do not?

    Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it is not worth building anything.

    Product Management expert Marty Cagan shares lessons learned from working at several of the most successful companies in the world.

    Reviews

    • Amazing book not just for product managers

      5
      By linjava
      I'm a UIUX guy with a dev heavy past. TJs book really helped me to round out and ground my skills in business and product development reality. Marty's assessment of the topic of building amazing and inspiring products covers the reality and perceptions from the viewpoint of all the key players from execs to product manager to dev team to designer to UIUX and really all the important constituencies. If you're a developer or designer if some sorts and feel you could use a better understanding of biz dev get this book.

    Comments