The Tipping Point - Malcolm Gladwell

The Tipping Point

By Malcolm Gladwell

  • Release Date: 2006-11-01
  • Genre: Business & Personal Finance
4 Score: 4 (From 795 Ratings)
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  • Description

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

    Reviews

    • The Tipping Point tips

      5
      By Nvnati
      I'm really late in reading this book. Actually, I've read many of Gladwell's others books and found them interesting, so I decided to read this one too. I'm glad I did. I can see connections in his way of thinking. The things he was addressing in this book in 2000 are still relevant today. The books Contagious by Jonah Berger and Made To Stick written by the Heath Brothers - Dan and Chip further Gladwell's work. Both those books are pretty awesome too. Having a better understanding of the foundational context Gladwell lays out is a great resource. No matter when you read this book, I think you'll find it very compelling.
    • Outstanding

      5
      By Zee-YNWA
      Incredible analysis combined with thoughtful points to take away. Learned a lot and am using it daily.
    • not terribly scientific

      4
      By McIntire
      I strongly recommend this read. Nevertheless, the author's style has a patina of trite, American suburbia. Like many news reporters, he makes unsupported deductions, conclusions which could just as easily be the opposite of what he claims. His reasoning is often ludicrously unscientific. He does, however connect some interesting facts which most, including me, wouldn't normally connect. He has a refreshing way of viewing seemingly banal situations to give rare insight.
    • The Tipping Point

      5
      By steve200
      What Gladwell does is blend invisible lines or barriers that have stopped many into really seeing what cause and effect really happens and measures it. Especially when it comes to understanding fads, epidemics (real or imagined) , etc.....thus the tipping points, if you love stastistics, trends, and why things happen the way they do, you will love this book. Steve L.
    • Good

      5
      By Bobuhnitza
      The writing did not flow as well and the ideas were not quite as organized as Outliers but it was still a great look into the types of people that tip epidemics. A little dry but worth the time for aspiring entrepreneurs.
    • Amazingly Real!

      5
      By J Davila
      This book, in the beginning, may seem to be the average "marketing guide" excerpt, though as you read, you see that is research at is purest, simple interpretation of what the human being behaves like and the interactions among different types of personalities. Extremely fun to read, and truly revealing. Recommended reading for those who want to discover a new point of view on character definition.
    • great book!

      5
      By TheKubar
      Gladwell’s The Tipping Point is a book that explains and discovers why certain products become popular or problems turn into epidemics. I listened to this book as an audiobook while at work. Gladwell narrated this book himself, the audio book only being 8 hours long it was easy to follow while doing other tasks at work. The way Gladwell researches and explains his theories really had me very interested throughout the book making it east to listen to in a few days. One of Gladwell’s examples explains how Hush Puppies went from almost going out of business, only being sold in smaller mom and popshops to being an overnight sensation. If you have ever wondered why a product or event “tips” in or out of popularity I would recommend this book, Gladwell covers three different ideas on how things tip. Gladwell chooses situations like, Paul Reveres midnight ride, how NYC cleaned up the streets, and Sesame Street vs. Blues Clues. If you ever wanted an easy dose of sociology this is a great book.
    • Read it.

      5
      By haykir14
      Thank you Gladwell, for changing my perception of the events around me.
    • Brilliant

      5
      By General skinnyboot
      Very eye opening for web entrepreneurs, business people, and people generally curious about sociology and communication.
    • Great

      5
      By Npao15
      Book truly is eye opening. Worth reading if your interested in anything human psychology to marketing.

    Comments