The One Device - Brian Merchant

The One Device

By Brian Merchant

  • Release Date: 2017-06-20
  • Genre: Industries & Professions
4 Score: 4 (From 27 Ratings)
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  • Description

    "The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight." -Ashlee Vance, New York Times bestselling author of Elon Musk

    "A stunning book. You will never look at your iPhone the same way again." -Dan Lyons, New York Times bestselling author of Disrupted
    The secret history of the invention that changed everything-and became the most profitable product in the world.
    Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go.
    How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation.
    This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.
    The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.


    • Smell the agenda, write contrived text

      By Davidshead
      I appreciate non-fiction writing, but this book by Brian Merchant reeks of an agenda. You can tell by the language used that he’s framing history to fit his view point and I fear the book suffers from it. When he talks about the historical visit of the Mac development team to Xerox PARC, he suggests they “borrowed” the interface technology. The word choice suggests or implies a theft of some sort. The visit to PARC was part of a stock deal where Xerox would be offered a deal on shares of Apple. And then you could look at Douglas Engelbart’s 1968 presentation (The Mother of All Demos) as historical precedent that Xerox did not imagine everything themselves. But you know, glib overstatement to make it seem less boring, more contrived, sure, whatever.
    • In-depth Insight

      By AniMill
      By telling story of iPhone's creation with a holistic God's Eye view, we are provided far more detail on who The One Device came to fruition. At times the history felt like lessons on how our obsessions with tech are ravaging the world's resources and poorer peoples. Being the nerd I am, I was disappointed that there wasn't more insight to the actual final assembly - how the form-factors were arranged, or the final design achieved...I wanted to be there at the moment the ID team tightened the last screw and pressed the power button. That must have felt like seeing the first plane flying, car driving, photo developing, or watching the Trinity test. Thank you for your incredibly diligent research and devotion to the whole picture. Your gift to see the interconnected elements made this a fascinating read.
    • Tedious

      By Esopp
      The author, obviously no fan of Steve Jobs, bores us silly with more minutiae than one should bear. From his perspective Jobs deserves no credit and was only a huckster. The author must have never owned a Nokia E61 or a Blackberry or Palm. Most shocking of all the author gave no credit to that unknown soul who first tamed fire or the person who invented the first wheel. None of us would even exist without them. Shame for overlooking their contribution! This is mostly an Apple slam job that should be read only be those so obsessed by all of those bad at Apple that they must read more. Unfortunately I bought it on iTunes so cannot get my money back, good news for the author, bad for me…...
    • Bizarrely structured

      By vcsjones
      The content and individual topics of this book are good, but there is a certain lack of cohesion to this story. Each chapter is its own mini story, and then on to the next. The content that was published on The Verge as a sample was the best part of the book.
    • Loads of Meaningless Fill Ins

      By W. Jackson
      There are several chapters of this book that are remarkable and shed new light on the production and emergence of the iPhone. There are LOTS more chapters that discuss nothing interesting or useful. Would not recommend
    • Eye opening

      By James Ann Fung
      A must read book. Thank you Brian
    • Interesting subject, great style

      By Entirely Satisfied
      A real page turner, especially if you're into technical stuff. A fascinating glimpse into how the iPhone comprises innovation spanning many individuals and decades. In addition, the style of writing is excellent- engaging and dramatic. (I don't approve of the sailor-mouthed Silicon Valley crowd, but that's not the authour's fault.) In a word, highly recommended.
    • Fun read for people who love their iPhone

      By CKL LA
      There are so many things about my iPhone I never thought about before reading this book. It sheds light on how the phone was conceived of inside Apple and it also shows the impact the device has had around the world. Pretty cool.
    • Very Interesting

      By Dontblink7
      Sheds such an interesting light on the history and story of how the iPhone came to be. Can't wait for the full book to be released.